Challenge
Bridges to Community is a non-profit working to alleviate poverty in developing countries. They engage volunteers in health, education, housing and economic development programs. With a mission to build a more just and sustainable world, Bridges is a small yet impactful organization. But they lacked an identifiable logo and needed a new brand to drive market awareness and attract and engage donors and volunteers beyond word of mouth outreach.
Insight
Through our workshops, we found that Bridges offers transformative experiences for both volunteers and the underprivileged communities they serve. By first listening to what locals need, then providing them with the resources to become self-sufficient, Bridges is focused on creating long-lasting impact. This is true for volunteers, too, who gain not only the opportunity to make a difference but also an eye-opening experience where they are fully immersed in the local communities. By the end of their trip, they’ve witnessed the resilience and strength of the locals and changed their perspective on the world.
Solution
With this in mind, we created a new brand for Bridges centered on the concept of enabling underprivileged communities to change the trajectory of their lives with their own two hands. Brand messages detail the way Bridges forms lasting relationships with both volunteers and locals. This strategy was paired with a vibrant visual identity inspired by the colors and artwork of the local Dominican culture. The logo mark consists of two hands forming a house as a reference to the way volunteers and locals build homes and schools to uplift the lives of the communities, showcasing Bridges’ supportive and collaborative culture.
