Brands often focus on words and visuals, but forget about the power of sound to...
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Enhancing storytelling & experiences
For example:Custom music that makes a commercial danceable.
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Increase brand recognition
For example:Nationwide, T-Mobile or McDonald's sonic logo.
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Quickly communicate information
For example:The iPhone whoosh to confirm your email sent.
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Elicit emotions & behaviors
For example:Southwest using faster music at airports to speed up boarding.
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Attract target audiences
For example:Adidas’ customers love hip-hop, Doc Martens wearers lean punk rock.
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Bring people together
For example:Hanging with pals, singing Subway's 5-Dollar Foot Long.