Vincent Roffers, partner and head of strategy at Agenda, challenges category conventions, explaining how distinctiveness works best when expression becomes evidence of strategy.
Vincent Roffers, head of strategy, explains why the pursuit of balance is making financial brands forgettable—and why prioritizing one defining idea is the key to standing apart.
A perspective on why the best B2B homepages prioritize clarity, consistency and trust over constant reinvention.
Three Golds. One Silver. Four Davey Awards for brand and digital work with Proskauer, ProRata and Medecision.
Two Golds, three Silvers and one Bronze across three bold brands. We’ll take that.
Vincent Roffers, partner and head of strategy at Agenda, speaks to Transform Magazine about making complex businesses easier to understand without losing what makes them valuable.
