Mark your calendars: Agenda will take the stage at Transform Live North America 2025 on October 8th at the Edison Ballroom in New York City. Our session, “Branding in AI: How loud should the machines be?” will explore the delicate balance we had to find between showcasing the AI behind Cicero—an innovative solution that develops soft skills through avatar-based role play—and highlighting the human transformation it enables. If you’ve ever wondered whether to lean into tech or let the human story lead, this talk is for you!  

In this behind-the-scenes dive, Claudia Mark (Head of Creative) and Vincent Roffers (Head of Strategy) will be joined by David Grabert, Chief Marketing Officer at CGS, to unpack the real-world branding choices that shaped Cicero. Together, they’ll share candid insights and practical tips for anyone grappling with the question: should branding spotlight the AI or underscore the human outcomes? Expect lively discussion, actionable takeaways and a fresh perspective on branding in the AI era. We can’t wait to spark conversations and connect with you there! Register now to save your spot and join the conversation.