We’re excited to announce we’ve won Silver for our work with Schulte Roth & Zabel in two categories at this year’s ANA Business Marketing NYC Global ACE Awards. ANA Business Marketing NYC, a leading association of experts in B2B marketing and communications, is dedicated to supporting the next generation of B2B industry leaders. Each year, they host the Global ACE Awards to recognize the year’s best B2B creative work (and the talent behind it) from across the globe. Entries are judged by a jury of leading agency and organization creatives worldwide.  

Together with our partner RubyLaw, a Content Lifecycle Management platform that enhances productivity for law firm marketing teams, we won a Silver award for our redesign of the Schulte website. And, with our partner The Croc, a full service B2B agency, we received Silver for our work on the accompanying Private Capital Forum event. 

Schulte is a law firm with a concentration in financial services and private capital. As the leader in the financial legal sector, they had the credentials to stand out, but a brand that blended into the background. Through quantitative surveys and stakeholder conversations, we learned that Schulte’s secret sauce is their firmwide focus. Their tenured employees are committed to providing clients with consistent high-quality legal experiences. We took our learnings and created a simple, bold visual identity that captured their specialized expertise and leadership in the industry. The redesigned website features a mark with three squares to symbolize the firm on a pedestal as industry innovators. 

To ensure the brand came to life clearly and consistently, we revitalized their flagship event. In keeping with their new strategy, we renamed the annual event from The Private Investment Funds Seminar to Private Capital Forum. Private Capital Forum drove conversation, connection and collaboration among leaders in the financial legal industry. With our agency partner The Croc, we were able to create dynamic activations, digital installations and elevated networking spaces all while driving satisfaction, attendance and engagement.

We're so proud of this work and the recognition from the Global ACE Awards and we couldn't have done it without our tremendous partners and clients!