Challenge
Buying high-value insurance is complex. People take their time—to learn about products and how they can best meet their needs. But consumers today expect technology to drive instant gratification and the ability to make quick choices. So how do you bridge this gap with a new brand in a crowded market?
Insight
A deep discovery process revealed that property casualty insurance is almost solely focused on protection, but not about the process of recovery. Our opportunity was to build a brand which covered the customer’s full journey while helping people prepare for recovery through education.
Solution
Meet Clovered. The perfect name for the new brand: ensuring you’re covered when luck runs out. The identity balances bold structure with tech cues to demonstrate the brand’s digital-first approach. It’s simple, informative, modern and memorable—everything you thought insurance couldn’t be.
