Challenge
LexisNexis is a leader in insights technology solutions and had an urgent need to elevate awareness and engagement around the relaunch of their Nexis for Development Professionals (NDP) product, which helps institutions and non-profits identify high-potential donors. Our first step was speaking with their customers to define a clear target persona based on their pain points and needs, as well as what they value most about NDP.
Insight
Our discovery process led us to a key insight—our persona is ultra passionate and focused on advancing the mission of their organization above all else. This insight was the basis for our new value proposition and messaging, all centered on how NDP helps customers move your mission forward.
Solution
Based on the strategy, we created a campaign which brings to life how NDP empowers customers to find the right, high-potential donors for their cause by connecting the dots between diverse and ever changing data sets. NDP is the clear path to creating connections which move your mission forward.
